case study
Creative Designs
- LOCATION: United States, Australia
- INDUSTRY: Digital Advertising
- SERVICES PROVIDED: Creative Design, Creative Testing and Optimization, Market & Competitive Analysis
The Client
Our client provides high quality creatives of mobile ad formats such as static banners, videos, native, and playable ads. They also have a team of in-house creative designers to help advertisers scale up their campaign performances.
Challenges
Our client needed additional specialists with extensive knowledge and experience in the industry to meet the increasing demand for video creatives.
Due to the high volume of Real-Time Bidding (RTB) ads, they needed a team that could keep up with the demand for video creatives and bulk up their ad inventory.
How Paragon is Helping
- Provide fast and effective service and expertise in both their motion-graphic and programmatic needs
- Assist their creative team with producing video, static banner, native, and GIF ads
- Provide insights into various creative concepts and strategies based on different app genres in order to achieve high performing mobile campaigns
- Help develop the client’s branded marketing initiatives like videos and GIFs highlighting their company and products
- Provide extensive research on mobile marketing including current and past creative trends as well as different forms of media
Results
- Expanded their creative inventory from 36 videos to 102 videos for the first quarter of 2021
- In-house creatives in 2021 Q1 contributed to 14.77MM of revenue, a 7% increase from 2020 Q4
- Improved CTR by 35%
We were so impressed with the skills of the team that Paragon provided for us. They are technically and creatively on par with our
direct hires in the US.
