Sales and Marketing Support
Build Your Sales And Marketing Team With Paragon
Your Extended Sales and Marketing Support Team with Paragon can keep your pipeline full by funneling potential customers to your sales team. Paragon can provide lead generation, content creation, market research, sales staff, and more. This lets you focus on closing deals instead of prospecting.
Some examples of how Paragon can help you with your sales and marketing efforts include:
Lead
Generation
While numerous companies sell lists of leads, these are rarely high-quality, non-aged leads. Paragon agents can manually generate custom lists for you based on your parameters. These will be non-shared leads since Paragon does not sell the leads themselves but only provides you with the professionals who work for you.
Email
Marketing
Email marketing is a digital marketing strategy that involves sending targeted messages to potential customers via email. It’s one of the most effective and widely used methods for reaching and engaging with prospects, leads, and customers.
Telesales
(Phone Sales)
Telesales involves selling products or services over the phone. It is a proactive approach where Paragon sales representatives will initiate outbound calls to potential customers or respond to inbound inquiries to generate sales and revenue.
Customer Relationship
Management (CRM)
CRM systems and tools provide support for managing customer interactions, tracking sales activities, and analyzing customer data. Sales and marketing teams rely on CRM platforms to streamline processes, improve communication, and enhance customer relationships.
Marketing Collateral and Content Creation
Sales and marketing support involves creating compelling marketing collateral and content to engage prospects and facilitate the sales process. This can include brochures, presentations, case studies, white papers, videos, blog posts, and other content tailored to different stages of the buyer’s journey.
Market Research and Analysis
Sales and marketing support often involves conducting market research and analysis to understand customer needs, preferences, and behavior. This may include market segmentation, competitor analysis, trend identification, and customer feedback collection to inform sales and marketing strategies.
Campaign
Management
Sales and marketing support includes planning, executing, and monitoring marketing campaigns across various channels. This involves setting campaign objectives, defining target audiences, selecting appropriate channels, creating campaign assets, monitoring performance metrics, and optimizing campaigns for better results.
Analytics and
Reporting
Sales and marketing support involves tracking and analyzing key performance indicators (KPIs) to measure the effectiveness of sales and marketing efforts. This includes metrics such as lead conversion rates, sales pipeline velocity, customer acquisition cost, return on investment (ROI), and other relevant metrics to evaluate performance and make data-driven decisions.