Programmatic Advertising
Build a Programmatic Team with Paragon
Programmatic experts are professionals who specialize in automated buying and selling of digital advertising space. They play a crucial role in helping advertisers maximize the impact of their digital advertising campaigns through automation, data-driven insights, and strategic planning.
Campaign
Strategy
Media Buying and
Optimization
Data Analysis
and Reporting
Ad Tech
Integration
They stay updated with the latest trends and technologies in ad tech platforms and integrate new tools and technologies into their advertising strategies to improve campaign performance.
Audience Targeting
and Segmentation
Programmatic experts leverage data management platforms (DMPs) and customer relationship management (CRM) systems to segment audiences and target them with relevant advertising messages.
Budget
Management
They manage advertising budgets effectively to ensure optimal allocation of resources across various campaigns and channels.
Ad Creative
Optimization
Compliance and
Quality Assurance
Why You Need Programmatic Advertising In Your Business?
Programmatic advertising automates the process of buying ad space through the following technologies:
- Demand-Side Platforms (DSPs): Platforms that allow you to purchase ad space through an ad exchange, like Google Ad Manager, which features advertising inventory from publishers.
- Supply-Side Platforms (SSPs): Platforms that allow publishers to manage and offer ad space to advertisers, marketers, and other parties interested in purchasing ad space.
- Data Management Platforms (DMP): Platforms that allow organizations to collect and manage user data for digital marketing purposes, such as programmatic advertising.
By incorporating these three technologies, as well as artificial intelligence (AI), programmatic advertising automates the process of purchasing and bidding on ad space. It also makes the process smarter, relying on user data to deliver relevant ads in milliseconds.
Display
Publishers generate revenue based on the
clicks and impressions data collected by the
display network.
Video and OTT
Whether on computer, mobile, or
Connected TV, video is growing to become
one of the most preferred forms of content
consumption and advertising.
Audio
Programmatic audio platforms rely on real-
time audience data to place ads and utilize
engaging display and video ads to optimize
the user experience.
Mobile
Growing in popularity, native ads embed the
ad in the selected medium. In programmatic
native advertising, advertisers work with a DSP to choose which impressions to buy and at
what price, while publishers sell their ad slots
through an SSP.
Native
Native ads follow the form and feel of the
medium they’re being served on. In programmatic native advertising, advertisers work with a DSP to choose which impressions to buy and their price,
while publishers sell their ad slots through an SSP.
Social Media
Programmatic social media advertising uses
the platform’s user data to decide who will see
their ads, the ad format, ideal time, and frequency caps. This information helps advertisers optimize
their ad spend.