Programmatic advertising is an automated process fueled by technology that uses intelligent algorithms to determine your bids by site, audiences, and demographics, and the demand for this is growing at jaw-dropping rates, especially for video ads, mobile, and connected TV. The complexities of exponentially growing ad spend means there is no better way to manage advertising than using programmatic technology.
However, despite the automated nature of this industry, programmatic is well suited to outsourcing work in roles such as programmatic campaign management, AdOps management, creatives, software specialists, and analysts.
Outsourcing programmatic campaigns can offer numerous benefits, including access to specialized expertise, enhanced campaign performance, and cost-effectiveness. Yet, successful outsourcing demands careful planning, clear communication, and diligent management. Here’s a comprehensive guide to help you navigate the process of outsourcing programmatic campaigns effectively:
Define Your Objectives and Strategy
Before diving into outsourcing, articulate your campaign objectives, target audience, and key performance indicators (KPIs). Understanding your goals will enable you to convey precise requirements to your outsourcing partner and align expectations effectively.
Choose the Right Outsourcing Partner
Selecting the appropriate outsourcing partner is critical to the success of your programmatic campaigns. Look for BPOs with a proven track record in programmatic advertising, relevant industry experience, and a portfolio of successful campaigns. Additionally, consider factors such as technology capabilities, transparency, and cultural fit when evaluating potential partners.
Establish Clear Communication Channels
Open and transparent communication is essential for seamless collaboration between you and your outsourcing partner. Establish clear channels of communication, including regular meetings, email updates, and project management tools, to ensure alignment on campaign objectives, strategies, and performance metrics.
Provide Detailed Briefs and Guidelines
Provide your outsourcing partner with comprehensive briefs and guidelines outlining your brand identity, target audience profiles, creative assets, budget constraints, and performance expectations. Clear guidelines will facilitate the development of tailored campaign strategies that resonate with your brand and objectives.
Why do other Outsourcing companies Outsorce to Paragon?
Implement Robust Data Tracking and Measurement
Embrace A/B Testing and Optimization
Monitor and Evaluate Campaign Performance
Foster a Collaborative Partnership
Stay Abreast of Industry Trends and Best Practices
