case study
Paid Media management
- LOCATION: United States
- INDUSTRY: Textiles
- SERVICES PROVIDED: PPC Strategy & Implementation
The Client
Our client is a retail company that supplies high quality fiber products ranging from clothes to home accessories to commercial decor. They are well known for their ornate lighting, tapestry-worthy rugs, and cashmere tabletops used by hotels like Caesar’s Palace, The Peninsula, and others.
Challenges
Due to the impact of Covid-19, our client’s products, which are often used for special events, experienced a significant decrease in sales due to social gathering restrictions. The company realized their need for more online exposure with targeted leads. They launched their own digital media campaign, but it was costly and did not produce the desired results.
How Paragon is Helping
- Provide 2 PPC experts to analyze and create campaigns
- Implement technical setup - conversions tracking, remarketing lists, and Google tag manager
- Recommend cost-effective strategies for decreasing bounce rate and cost of conversion
- Restructure and clean up Google Adwords and Bing-Ads accounts
- Suggest more effective key words
- Conduct competitor analysis and iterative keywords optimization
Results
- Within the first 6 months, our client improved overall ROAS by 64%
- Online sales conversion value increased by 35%
- Decreased staffing costs by 68%
The PPC managers Paragon provided us with have been amazing. They’ve become an integral part of our team and have really helped us boost our online marketing efforts with great results.
They really know their stuff!
