case study
Lead Generation
- LOCATION: United States
- INDUSTRY: BPO
- SERVICES PROVIDED: Outbound Marketing, Data Mining, Database Cleanup, Data Verification
The Client
Our client is a fellow Busines Process Outsourcing company seeking to improve B2B insurance sales by streamlining their outbound marketing process including identifying quality leads, cleaning up existing data, and supporting their SDRs.
Challenges
Our client was wasting leads because of missing/inaccurate data and mis-routing. Although they integrated tools like Leadspace, LeanData, and InsideView, they estimated that they were still only achieving an accuracy rate of 60%.
They needed a team of lead generators to drive more qualified leads, improve the quality of their existing leads, and to support their SDRs.
How Paragon is Helping
- A team of dataminers to identify and screen high value prospects
- An outbound team to call and email prospects and pass qualified candidates to our client’s AEs
- Setting appointments with responsive prospects
- Manual data verification via social media, Sales Navigator, Apollo.io, Hunter.io, etc.
- Database cleanup including verifying leads using the above channels. updating data such as contact info, confirming location and industry, and researching missing or incomplete information.
Results
- Our client estimates their Salesforce data is now 85% accurate
- Delivered over 8000 targeted, personalized emails per month
- Established over 2500 initial contacts via LinkedIn per month
- Increased the number of appointments by 180%
- Decreased CPL by 45%
- Increased Conversion Rate by 60%
- Built a sustainable business pipeline by establishing a prospecting - verifying - qualifying system that provides AEs with a steady stream of high potential leads
- Personalized outreach and follow-up efforts via email and messaging resulting in transforming unresponsive prospects into quality leads
We used to have our SDRs source their own leads, but having our team at Paragon take over lead gen efforts increased and improved our leads and in effect, gave us more SDRs to funnel leads to our AEs and keep our pipeline more robust.
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