Social Media Management
engage your customers more effectively
Social media management involves the process of creating, scheduling, analyzing, and engaging with content posted on various social media platforms. It encompasses a range of activities aimed at building and maintaining an organization’s or individual’s online presence, reputation, and community engagement.
See how Paragon’s Social Media Managers can play a crucial role in building brand awareness, increasing customer engagement, and driving your business growth.
Paragon’s Social Media Managers have years of experience using these channels to facilitate a company’s interaction with its customers and the public. Below are some of the tasks that our experts routinely execute:
Content
Creation
This involves the creation of text, images, videos, and other multimedia content tailored to each social media platform. The content should be engaging, relevant to the target audience, and aligned with the organization’s brand identity and goals.
Scheduling &
Publishing
Social media managers use scheduling tools to plan and publish content at optimal times when their target audience is most active. They may also utilize analytics data to determine the best times to post for maximum reach and engagement.
Community
Engagement
Social media managers monitor comments, messages, and mentions across various social media platforms and respond to them promptly. Engaging with the audience helps build relationships, foster brand loyalty, and address customer inquiries or concerns.
Analytics &
Reporting
Social media managers track key metrics such as engagement rates, follower growth, website traffic, and conversions to assess the performance of their social media efforts. Analyzing these metrics helps them understand what content resonates with their audience and refine their social media strategy accordingly.
Strategic
Planning
Social media managers develop and execute comprehensive social media strategies aligned with the organization’s overall marketing and business objectives. This includes identifying target audiences, selecting appropriate social media platforms, setting goals, and determining key performance indicators (KPIs) to measure success.
Advertising &
Promotion
Social media managers may also be responsible for creating and managing paid advertising campaigns on social media platforms to increase brand visibility, reach new audiences, and drive conversions.
Stay Updated
With Trends
Social media managers need to stay updated with the latest trends, features, and algorithm changes on various social media platforms. This helps them adapt their strategies and tactics to ensure maximum effectiveness.
Adding Variety To Your Social Media Strategy
Social Media marketing is most effective when integrated with your wider marketing efforts and if managed properly can become a key asset in achieving business goals. Combined with SEO, social media can project your voice online and boost the number of visitors to your website.
Our internal team can ensure your social media output is engaging and varied, through graphics, video, blog posts, and much more to keep your digital touchpoints appealing. Social Media marketing provides you with a platform to give your business a more engaging personality.
Build an audience.
Reach out to new customers and keep your existing ones interested.
Increase brand awareness.
Build relationships and share your company values through the content you share.
Develop communication channels.
Social media platforms receive billions of visits every month and engage with customers who you may otherwise not be able to reach.
Boost your website visitors.
High levels of potential traffic directed to your website from social media is a great indicator to Google of your credibility – giving your SEO a boost.
Measure your success.
You can track the performance of your social media campaigns and use this insight to improve your future efforts.
Quick response.
Listen to what existing and potential clients are saying, and respond quickly.
How Paragon Outsourcing can help your SMM needs?
We can help you to develop practical social media strategies that fit comfortably with your target audiences and their perception of your brand.
Whether you are looking for ongoing community management and platform management, a one-off engagement campaign, or just help to get you started, we have experience in running social campaigns across a wide range of brands and industries, from mobile communications to language courses, our social campaigns have delivered success and the brand recognition that our clients were looking for.