Search Engine Optimization & App Store Optimization
SEO and ASO is the process of improving your site or app to increase its visibility for relevant searches. The better visibility your pages or app have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
At Paragon, We provide results-driven SEO to increase your website organic ranking on Google, increase website traffic, build your brand and most importantly boost inbound leads and sales for the long term.
How Does SEO & ASO Work?
Improving the quality and quantity of organic traffic to a website or app from either web or app store search results. Increasing visibility and ranking of a website or app through organic search optimization is key to every company’s online presence.
Through a combination of clear and frequent communication, combined with insights developed through the use of data analysis; we identify and understand the needs of our clients. We then focus on applying our information and experience to innovate and produce efficient and productive outcomes for our clients.
By working closely with our clients to fully utilize data and research, we take a holistic approach to SEO. This data-driven and psychology-focused approach give us a solid foundation to inform ongoing strategy, to continually refine and improve our ongoing SEO strategy such as:
Keyword Research
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Without a solid keyword research process, you are not going to rank for the right terms, and if you are not ranking for the right terms, your traffic isn’t going to convert at the rate it could.
On-Page SEO
On-page SEO covers the tactics that you use on your site that help search engines to better understand and rank your content. From creating great content on your site, optimizing title tags, meta tags, and H tags to internal linking, image optimization, and more — these all fall under on-page SEO.
Off-Page SEO
Off-page SEO includes those tactics that relate to activities carried out away from your own website. Link building is often considered to be the main off-page tactic, but this also includes tactics such as content marketing, social media, appearing on podcasts, landing reviews, building local citations, and more.
Technical SEO
Technical SEO covers those things that directly impact the indexing and crawling of your site by search engines. Some argue that this falls under on-page SEO. However, it is also widely considered a discipline in its own right: site speed optimization, structured data, canonicalization, hreflang, and more all class as technical SEO.
Why You Need SEO & ASO In Your Business?
- Increase in Revenue
By increasing organic traffic on your website, we make sure that your revenue sees a significant bump via organic channels.
- Brand Visibility
We help your business in creating a positive brand image through optimum search engine ranking and increase your brand’s online recognition and presence.
- More Sales
An increase in search engine rankings means more prospects visiting your website. This means you get the opportunity to convert more leads which would increase your sales significantly.
- Faster Growth
With all the aforementioned factors, your business or brand can expect to grow much faster and make a bigger impact on the industry.
How Paragon Outsourcing can help your SEO & ASO needs?
We are more than just a professional SEO/ASO expert. We also provide social media marketing, web design services, PPC advertising, and more. Together, these services boost your site’s or app’s visibility and establish your credibility. After all, what’s the point of being easy to find if you aren’t deemed trustworthy? With Paragon SEO/ASO Services, you get digital marketing services that help you achieve success – in every sense of the word.
Start your journey with Paragon!
We have experience of matching the world’s best talent with opportunities by combining amazing people with cutting edge of technology. To ensure we attract top quality talent, Paragon Outsourcing has regular, open dialogue with candidates and clients. We treat people with respect and understand your individual needs.
It’s these authentic values, and human-centric expertise, which make us the perfect talent partner.
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See if Paragon’s extended teams are right for your business.
