Programmatic Advertising is the real-time buying and selling of ad inventory through an automated bidding system. It replaces manual methods for media buying with data insights and algorithms to serve ads to the right audience at the right time and place. While the traditional method of media buying includes requests for proposals, tenders, quotes, and human negotiation, programmatic advertising uses automated technology to purchase display space.
Paragon’s Programmatic Advertising Services
Programmatic Advertising is just an automated way of buying ads, although it can do so much more. For starters, whereas traditional methods of ad buying would require you to purchase ad space on websites that your audience might visit, programmatic advertising allows you to target specific demographics with precision.
Paragon’s programmatic campaign managers can help you purchase ad impressions on publisher sites or apps through a sophisticated ecosystem using a variety of channels such as:
Publishers generate revenue based on the clicks and impressions data collected by the display network.
Video and OTT
Whether on computer, mobile, or Connected TV, video is growing to become one of the most preferred forms of content consumption and advertising.
Programmatic audio platforms rely on real-time audience data to place ads and utilize engaging display and video ads to optimize the user experience.
Growing in popularity, native ads embed the ad in the selected medium. In programmatic native advertising, advertisers work with a DSP to choose which impressions to buy and at what price, while publishers sell their ad slots through an SSP.
Native ads follow the form and feel of the medium they’re being served on. In programmatic native advertising, advertisers work with a DSP to choose which impressions to buy and their price, while publishers sell their ad slots through an SSP.
Programmatic social media advertising uses the platform’s user data to decide who will see their ads, the ad format, ideal time, and frequency caps. This information helps advertisers optimize their ad spend.
Why You Need Programmatic Advertising In Your Business?
Programmatic advertising automates the process of buying ad space through the following technologies:
- Demand-Side Platforms (DSPs): Platforms that allow you to purchase ad space through an ad exchange, like Google Ad Manager, which features advertising inventory from publishers.
- Supply-Side Platforms (SSPs): Platforms that allow publishers to manage and offer ad space to advertisers, marketers, and other parties interested in purchasing ad space.
- Data Management Platforms (DMP): Platforms that allow organizations to collect and manage user data for digital marketing purposes, such as programmatic advertising.
By incorporating these three technologies, as well as artificial intelligence (AI), programmatic advertising automates the process of purchasing and bidding on ad space. It also makes the process smarter, relying on user data to deliver relevant ads in milliseconds.
How Paragon Outsourcing can help your business needs?
Now that we understand what programmatic advertising is, let’s answer the question of how programmatic advertising works for your business. Whether you’re overseeing your marketing efforts or partnering with a marketing agency, Paragon Outsourcing programmatic advertising offers several advantages.
Five of the most notable benefits of programmatic advertising include:
- Lower your advertising costs
- Maximize your productivity
- Streamline your ad buying
- Expand your audience insights
- Achieve your key performance indicator (KPI) goals
Start your journey with Paragon!
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