DIGITAL MEDIA & MARKETING
Programmatic Advertising is the real-time buying and selling of ad inventory through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps through a sophisticated ecosystem. Programmatic advertising includes ad slots for digital out-of-home (DOOH), online, streaming, TV, video and voice ads.
How Does Programmatic Advertising Work?
Programmatic Advertising is just an automated way of buying ads, although it can do so much more. For starters, whereas traditional methods of ad buying would require you to purchase ad space on websites that your audience might visit, programmatic advertising allows you to target specific demographics with precision.
At Paragon, We provide businesses with new ways to promote their products, reach their target audiences, and achieve their performance benchmarks. In other words, it helps your company drive purchases, quote requests, phone calls, visits, and more.
Let’s start by looking at an overview of Programmatic Advertising Channels.
Publishers generate revenue based on the clicks and impressions data collected by the display network.
The popularity of programmatic ads continues to grow as video continues to become one of the most preferred mediums of content consumption. Digital video ad spends in the US alone is predicted to grow up to $22.18 billion in 2021.
Programmatic audio platforms rely on real-time audience data to place ads and utilize engaging display and video ads to optimize the user experience.
Digital Out-of-Home (DOOH)
The digital and analytically superior evolution of traditional out-of-home advertising. The traditional DOOH sales consisted of advertisers getting in touch with the network and agreeing on audience targeting, pricing, screen selection, etc., manually.
Native ads follow the form and feel of the medium they’re being served on. In programmatic native advertising, advertisers work with a DSP to choose which impressions to buy and their price, while publishers sell their ad slots through an SSP.
Social Media Designs
Programmatic social advertisements use this data to decide who will see their ads, the ad format, ideal time, and frequency caps. This information helps advertisers optimize their ad spend.
Why You Need Programmatic Advertising In Your Business?
Programmatic advertising automates the process of buying ad space through the following technologies:
- Demand-Side Platforms (DSPs): Platforms that allow you to purchase ad space through an ad exchange, like Google Ad Manager, which features advertising inventory from publishers.
- Supply-Side Platforms (SSPs): Platforms that allow publishers to manage and offer ad space to advertisers, marketers, and other parties interested in purchasing ad space.
- Data Management Platforms (DMP): Platforms that allow organizations to collect and manage user data for digital marketing purposes, such as programmatic advertising.
By incorporating these three technologies, as well as artificial intelligence (AI), programmatic advertising automates the process of purchasing and bidding on ad space. It also makes the process smarter, relying on user data to deliver relevant ads in milliseconds.
How Paragon Outsourcing can help your business needs?
Now that we understand what programmatic advertising is, let’s answer the question of how programmatic advertising works for your business. Whether you’re overseeing your marketing efforts or partnering with a marketing agency, Paragon Outsourcing programmatic advertising offers several advantages.
Five of the most notable benefits of programmatic advertising include:
- Lower your advertising costs
- Maximize your productivity
- Streamline your ad buying
- Expand your audience insights
- Achieve your key performance indicator (KPI) goals
Start your journey with Paragon!
We have experience of matching the world’s best talent with opportunities by combining amazing people with cutting edge of technology. To ensure we attract top quality talent, Paragon Outsourcing has regular, open dialogue with candidates and clients. We treat people with respect and understand your individual needs.
It’s these authentic values, and human-centric expertise, which make us the perfect talent partner.
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