Lead Generation/Sales

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Paragon Outsourcing

Lead Generation

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Outsourced lead generation, when done properly, can add a new revenue-producing channel.

A lot of businesses live and die by lead generation. Generating interest in a product or service that you are offering is the single most important thing you’ll be doing in the business world. Ironically though, a lot of business owners forget that they can use outsourced lead generation to achieve an even better outcome – in a more affordable and faster way.

How can outsourced lead generation help you?

Lead generation can be a real struggle. Most entrepreneurs learn this from the very beginning. People are flooded with information from all sides and their attention spans are getting shorter by the year. In such a marketplace, where traditional advertising methods are buried in the sand of ignored content, businesses are struggling to attract the attention of potential customers. Have you thought about outsourcing your lead generation? There are three main reasons to consider this option – saving time, increasing quality and saving money.

Saving time

Time is the most precious resource we have at our disposal. Outsourced lead generation can save you a tremendous amount of time.

Has cold calling and being rejected 95 out of 100 times started taking a toll on your psyche?

What about spending an entire afternoon every now and then looking for email addresses, contact info and figuring out what to write and when? Let’s not forget the need to create specialized spreadsheets that hold contacts, scour social networks, write personal notes, etc. All of this amounts to countless hours that could have been spent on something more important, like developing a better product/service, or taking some time off and going away for the weekend. You can see where this is going, can’t you? Now, imagine what would happen if you put your lead generation in the hands of professionals with many years of experience. Obviously, you’ll regain all those minutes and hours lost in trying to figure out how to get a contact’s email address, how to create quality email content and much more. But, you’ll also free your mind from the constant worry that you might not be doing everything you can to generate interest in your business. In other words, you will not work overtime and get stressed. By recharging your mental batteries, you can do wonders in all the areas that truly matter to you. Of course, you don’t have to employ a person in-house to achieve this, especially if you are in the B2B sector.

Increasing quality

Have you noticed that the quality of your leads is sub-par? You probably know the reason why – it’s because you can’t spend the required amount of time building these leads. It’s not that you don’t know how to do it; it’s just that you lack the time necessary to produce the lead generation results that will make you happy. Paragon Outsourcing, understands that you may be struggling to keep on creating great products and services, keep up with the deadlines and figure out how and what to advertise. As a result, we are here to help you with our software that makes finding quality leads easier than ever before. If you outsource your lead building to a team of professionals, you will receive the expected result – quality hot leads. Moreover, this will contribute to the quality of all the activities mentioned above. Imagine that you realize there is no need to advertise anymore since the forwarded hot leads reach enough clients at the moment. That way, you will have more time to meet deadlines, improve your products or services, and get in touch with contacts.

Saving money (in the long run)

There is nobody in the world that can achieve everything on their own. Huge accomplishments are usually the result of collective action between multiple participants working together and sharing a common goal. This means that spreading the effort between more agents will result in a bigger return on investment (ROI) in the long run. Yes, you will be investing money to actually outsource your lead generation, but, it is something that will benefit you in the long run. Instead of chasing after the leads yourself and letting everything else suffer in the process, leads will be waiting for you daily, while you continue improving your business.

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5 Reasons Why You Should Outsource B2B Lead Generation

Businesses who nurture leads make 50% more sales than those who don’t. While your business can’t afford to throw away half of its revenue, you may be concerned that it can’t pay for a specialist agency to generate its leads. However, getting the specialists to handle your sales is not only a cost-effective way of making money for your business, but it also gives you access to a lot more than a sales team – as Paragon Outsourcing explains below.

Paragon does a lot more than you think

Do you have reservations about using an external company for B2B lead generation because you think they’ll take your money run? That it’ll make a couple of calls and leave it at that? Well, it might surprise you to discover that not only will Paragon deliver you results, but Paragon delivers them in a variety of ways.

  • Content marketing
  • Email marketing
  • SEO
  • Social media
  • Appointment setting
  • Event promotion
  • Content creation

While you may think you’re hiring a company to get you more sales (and you’d be right), as you’ve seen from the services above, investing in a lead generation through Paragon can bring a lot more benefit to your organization than just new business.

Contacts and data mean they speak to the right people

One of the main problems companies encounter with an in-house outreach program is the resources they have. Good lead generation is about speaking to the right people at the right time and that comes down to having the correct contacts and data – resources that allow Paragon to speak to the right people.

Buying access to the contacts and data owned by a B2B agency is a quick way of getting the resources you need to generate the leads your company wants. You could direct your own workers into generating leads, but it would take time to build up a contact list and develop the analytical skills to separate the good leads from the bad.

It lets you focus on the things that have to be done in-house

Whatever area of B2B your business operates in, one thing will ring true – the thing that generates revenue for your company is its unique selling proposition (USP). Why? Because it’s the asset you possess which can’t be bought elsewhere. If you want to generate as much money as possible for your business then you need to focus as much of your resources as possible on its USP.

Results, results, results (that can be reviewed more efficiently)

Like other services which you pay for to advance your business – such as PPC, or social media marketing your results are presented as detailed reports that are set against metrics. This means you can see exactly where the campaigns run by Paragon have succeeded (or failed, as will occasionally be the case from any lead generation strategy).

The result is that you can effectively review your B2B campaigns and make sure there is an ongoing improvement in the number and quality of your leads.

it’s a cost-effective way of winning more leads for your business

Every business has visible costs – if a company has an office then people know it has to be paid for, if it has staff then outsiders are aware that they earn a salary. But there are many costs hidden away from the public eye, such as insurance, training, sick days, and software. Outsourcing your B2B lead generation allows you to strip away some of these, making it a cost-effective way of earning you money.

If you’re running a B2B e-commerce company, lead generation is the lifeblood of your business. However, it’s not always that easy to generate enough leads to keep your business profitable. Setting up an email list, creating a sales funnel, launching offers, and creating lead capturing assets are just some of the many tactics you can use to find prospects for your business – but these all require significant expertise and investment.


Paragon, on the other hand, focuses on driving growth for e-commerce businesses. And that’s all we concentrate on. Paragon will assist you to build your own dedicated team and optimized systems that are fine-tuned to develop hot leads. Conversely, if you want to carry out your own leads you’ll need to hire and train staff to do it or do it yourself – each of which costs time and takes your resources away from your business’ USP.

Before choosing Paragon it’s important to do your research. If possible, scan reviews, testimonials, and ask for referrals. At the same time, it’s advisable to ask us questions about our processes, tools, whether we have our own CRM software and if it will be able to integrate with your B2B CMS for a seamless experience. In B2B, an individual sales lead or a sale can be worth a lot of capital, so really put some thought into the customer experience journey pre and post-sale.

While there’s no hiding the fact that using Paragon does cost you money, it also saves your business money too. So unless you want to pay the true cost of generating your own leads, you’ll be wise to pass on the hidden costs to the experts.


All businesses want to keep costs low and plenty think the answer is to look after everything in-house.

While there are some things that must be kept in-house, many tasks can be outsourced and dealt with cheaper and more effectively by specialist companies. B2B lead generation is one example of a vital business component that can be outsourced.

So review the five reasons I’ve outlined in this article and if you can’t find a genuine counter to them, get in touch with a lead generation agency today.

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