5 Reasons Why You Should Outsource B2B Lead Generation
Businesses who nurture leads make 50% more sales than those who don’t. While your business can’t afford to throw away half of its revenue, you may be concerned that it can’t pay for a specialist agency to generate its leads. However, getting the specialists to handle your sales is not only a cost-effective way of making money for your business, but it also gives you access to a lot more than a sales team – as Paragon Outsourcing explains below.
Paragon does a lot more than you think
Do you have reservations about using an external company for B2B lead generation because you think they’ll take your money run? That it’ll make a couple of calls and leave it at that? Well, it might surprise you to discover that not only will Paragon deliver you results, but Paragon delivers them in a variety of ways.
- Content marketing
- Email marketing
- Social media
- Appointment setting
- Event promotion
- Content creation
While you may think you’re hiring a company to get you more sales (and you’d be right), as you’ve seen from the services above, investing in a lead generation through Paragon can bring a lot more benefit to your organization than just new business.
Contacts and data mean they speak to the right people
One of the main problems companies encounter with an in-house outreach program is the resources they have. Good lead generation is about speaking to the right people at the right time and that comes down to having the correct contacts and data – resources that allow Paragon to speak to the right people.
Buying access to the contacts and data owned by a B2B agency is a quick way of getting the resources you need to generate the leads your company wants. You could direct your own workers into generating leads, but it would take time to build up a contact list and develop the analytical skills to separate the good leads from the bad.
It lets you focus on the things that have to be done in-house
Whatever area of B2B your business operates in, one thing will ring true – the thing that generates revenue for your company is its unique selling proposition (USP). Why? Because it’s the asset you possess which can’t be bought elsewhere. If you want to generate as much money as possible for your business then you need to focus as much of your resources as possible on its USP.
Results, results, results (that can be reviewed more efficiently)
Like other services which you pay for to advance your business – such as PPC, or social media marketing your results are presented as detailed reports that are set against metrics. This means you can see exactly where the campaigns run by Paragon have succeeded (or failed, as will occasionally be the case from any lead generation strategy).
The result is that you can effectively review your B2B campaigns and make sure there is an ongoing improvement in the number and quality of your leads.
it’s a cost-effective way of winning more leads for your business
Every business has visible costs – if a company has an office then people know it has to be paid for, if it has staff then outsiders are aware that they earn a salary. But there are many costs hidden away from the public eye, such as insurance, training, sick days, and software. Outsourcing your B2B lead generation allows you to strip away some of these, making it a cost-effective way of earning you money.
If you’re running a B2B e-commerce company, lead generation is the lifeblood of your business. However, it’s not always that easy to generate enough leads to keep your business profitable. Setting up an email list, creating a sales funnel, launching offers, and creating lead capturing assets are just some of the many tactics you can use to find prospects for your business – but these all require significant expertise and investment.
Paragon, on the other hand, focuses on driving growth for e-commerce businesses. And that’s all we concentrate on. Paragon will assist you to build your own dedicated team and optimized systems that are fine-tuned to develop hot leads. Conversely, if you want to carry out your own leads you’ll need to hire and train staff to do it or do it yourself – each of which costs time and takes your resources away from your business’ USP.
Before choosing Paragon it’s important to do your research. If possible, scan reviews, testimonials, and ask for referrals. At the same time, it’s advisable to ask us questions about our processes, tools, whether we have our own CRM software and if it will be able to integrate with your B2B CMS for a seamless experience. In B2B, an individual sales lead or a sale can be worth a lot of capital, so really put some thought into the customer experience journey pre and post-sale.
While there’s no hiding the fact that using Paragon does cost you money, it also saves your business money too. So unless you want to pay the true cost of generating your own leads, you’ll be wise to pass on the hidden costs to the experts.
All businesses want to keep costs low and plenty think the answer is to look after everything in-house.
While there are some things that must be kept in-house, many tasks can be outsourced and dealt with cheaper and more effectively by specialist companies. B2B lead generation is one example of a vital business component that can be outsourced.
So review the five reasons I’ve outlined in this article and if you can’t find a genuine counter to them, get in touch with a lead generation agency today.