Lead Generation
How Does Lead Generation Work?
Paragon is specialized in generating investor leads targeting HNW’s and investors. We work with over 400 media sources and lead channels to drive response for our clients. We have an in-house graphic design team, copywriters, social media specialists, and a PPC unit boasting Google accredited technicians offering our clients a truly 360-degree service to generate your investor leads.
Audit & Objectives
Prospecting and researching your ideal audience allows us to determine what your lead generation campaign strategy needs to achieve.
Identify Key Decision Makers
Using the research results into your ideal
audience, we then look for shared characteristics among them. Using these common traits and behaviors, we will identify those who match these traits as potential prospects.
Campaign Implementation
We create a customised email sequence designed to increase the conversion rates of your email marketing campaign. We also implement retargeting strategies to re-capture the attention of those recipients who haven’t opened your emails, in an attempt to encourage them to get in touch.
Results Monitoring
We provide access to real-time reports on how
your campaign is doing; which parts work well,
and which parts could benefit from some tweaking. Should any leads stand out, we will alert you so
that your sales team can step in and handle the potential sale.
Reporting
We provide monthly reports that outline what we
had proposed and how the recipients have received the campaign. We deliver this with the data you
want to focus on, alongside how the findings impact our approach moving forward.
Strategy Review
Using the feedback from the results monitoring
and the monthly reports, we can summarize the
lead generation campaign and use it to tweak
future campaigns in the right direction. This is a constant process, reacting to the data to ensure
we are doing all we can to maximize optimum lead generation.
Why You Need Lead Generation In Your Business?
- Connect
We accurately identify and attract the target user personas while qualifying each lead individually. This guarantees that we drive the right people with high intent to your business – we only focus on quality leads, not volume.
- Engage
There’s no wastage, just proactive prospects who want to hear from you without delay. Through a mix of digital marketing techniques such as paid search, social media, and content marketing, we’ll secure interest from relevant, highly qualified, pro-active prospects and deliver them directly to your business in real-time.
- Convert
We’re flexible to however you want your leads to convert, whether you are looking to book discovery calls, event registrations or product sales, we’ll deliver it. We have more than 15 years of experience of end-to-end tracking of the prospect sales cycle, from specific advertising sources and content placements.
- Grow
Your success is crucial to ours, so we’ll work alongside you to develop a growth strategy that aligns with your sales outcomes. Quality leads are our priority: if you’re not converting sales, you’re not buying more leads. We work closely with you to ensure the sales outcomes are what you’ve asked for, enabling us to grow together.
How Paragon Outsourcing can help your Lead Generation needs?
We believe that sound lead generation follows the same formula: attracting, engaging, nurturing and converting – and that’s exactly how we work.
This approach enables us to find high-quality leads interested in your brand or product, not duping ambivalent audiences that will only waste your time chasing prospects that don’t convert like other lead generation companies.