Whether you’re launching an email marketing campaign to engage customers, building an awesome website in minutes, uploading products to your online store, generating awareness on social media, or boosting sales with Google Ads, we have all the tools and guidance you need to achieve the results you want, all in one place.
How Does Email Marketing Work?
Email marketing is a core component of any digital marketing campaign and one of the least expensive, most effective ways to get your message out there. Building a mailing list is just one aspect of the process.
Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter).
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization.
It is used to promote, whether it’s to promote a special offer, a new product release, an ebook, or a webinar.
A newsletter, as the name suggests, share news related to your business (new milestones reached, new product capabilities) or to highlight a product use case. Sent according to a set schedule (weekly, bi-weekly, monthly), newsletters help maintain a consistent connection with your subscribers.
Why You Need Email Marketing In Your Business?
- Conversions (selling your products and services)
Launching a sale or promotion? You can send an email marketing campaign to your subscribers to drive sales.
- Brand awareness
What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And besides, people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.
- Customer loyalty
Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention.
Email is accessible to all age groups. It opens the door to a wide range of audiences — even the least digitally-savvy among us.
Email marketing is extremely cost-effective. Most email marketing tools offer pricing packages to suit all budgets. In reality, the barrier to entry has never been so low.
- You own your email list
Think about it: Your social media could disappear in the morning and take all your followers with it. You’d be left with nothing. But therein lies the beauty of an email list — it’s yours.
How Paragon Outsourcing can help your Email Marketing needs?
A smart combination of email marketing, informative newsletters, and actionable landing pages, can give marketers a big arsenal of engagement tools all without breaking the bank. Modern marketers love the omnichannel approach and email marketing services remain a key part of that. Multiple channels mean you’ll be able to launch your campaign not only over email but also using social media, direct mail, chat, and even SMS marketing on smartphones, All with Paragon.
Start your journey with Paragon!
We have experience of matching the world’s best talent with opportunities by combining amazing people with cutting edge of technology. To ensure we attract top quality talent, Paragon Outsourcing has regular, open dialogue with candidates and clients. We treat people with respect and understand your individual needs.
It’s these authentic values, and human-centric expertise, which make us the perfect talent partner.
Ready to simplify your business?
Get in touch and let our experts provide you with the insights you need.