Digital Media & Marketing
Digital Media & Marketing has become the most essential element of a company’s marketing strategy. By creating and delivering engaging content, maintaining customer communications, establishing a social media presence, analyzing data-driven insights and marketing metrics, and setting up effective advertising initiatives, a company can distinguish itself as the go-to provider for its industry.
Paragon’s digital marketing experts employ the latest technical and marketing tools to engage customers and create channels that emphasize the unique selling propositions of your business, and they can implement them in a way that helps you stand out from competitors.
Whether you’re looking for long term management of your full digital presence or simply need help with your social media accounts or paid digital advertising, Paragon can meet your business goals by working as an extension to your in-house team.
Programmatic Advertising is the real-time buying and selling of ad inventory through an automated bidding system. It replaces manual methods for media buying with data insights and algorithms to serve ads to the right audience at the right time and place. While the traditional method of media buying includes requests for proposals, tenders, quotes, and human negotiation, programmatic advertising uses automated technology to purchase display space.
Creative Design comprises the creation and use of computer-generated images, videos, and animation to achieve a company’s objectives. More than just design work, creative design encompasses concept visualization, integrating technical and visual solutions into the design concept, grasping industry trends, and understanding advertising campaigns.
Paragon’s creative design team is experienced at developing branded marketing initiatives, conceptualizing design and strategies for mobile campaigns, working with programmatic teams to achieve optimal results, and researching and incorporating the latest creative trends across different platforms.
A modern, aesthetically pleasing website is a requirement for a business to establish its credibility and professionalism. Web development work can be as simple as a static page or as complex as an interactive platform with web-based applications, transactional capabilities, and social network features.
Paragon developers have built some industry-leading websites that integrate an interactive user experience with robust back end support while optimizing the site with linkable content such as infographics, social media, and blogs to improve organic rankings without sacrificing speed.
SEO (Search Engine Optimization) & ASO (App Store Optimization)
SEO and ASO improves the quality and quantity of organic traffic to a website or app from either web or app store search results. Increasing visibility and ranking of a website or app through organic search optimization is key to a company’s online presence.
Social Media Marketing
Social media marketing is the process of managing your online presence on social media platforms like Facebook, Instagram, Pinterest, Twitter, and LinkedIn by creating, publishing, and analyzing content. In addition, social media management includes engaging and interacting with social media users.
Social media is the perfect tool to increase your online visibility, enabling you to share content and build relationships with new leads and existing customers. Paragon’s social media managers create for our clients a ubiquitous presence across multiple channels, working in conjunction with our creative designers to develop well-rounded, holistic campaigns that deliver a consistent message.
Email marketing is a core component of any digital marketing campaign and one of the least expensive, most effective ways to get your message out there. Building a mailing list is just one aspect of the process. Email marketing is used to inform, drive sales, and build a community around your brand (e.g. newsletters, special offers). Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on segmentation and personalization.
Whether you’re launching an email marketing campaign to find, engage, or stay connected with customers, Paragon’s specialists have the expertise you need to spearhead your marketing efforts.
How we can help you
We provide global elite full customer lifecycle consulting and solutions: Messaging, Marketing, Technical Support, Customer Success, and Enablement for SaaS companies who need help aligning internal values and processes with customer needs.
We provide support for companies who need a completely outsourced post-sale strategy or have specific team augmentation needs. We quickly get up to speed on your product and work to improve the support experience, while providing feedback to make your product better.
Paragon staff understands the customer journey and can provide the leadership to guide users past technical, organizational, and mental roadblocks. We have years of experience in Customer Success to ensure your customers are in good hands.
Knowing your users and talking to them in their language is not a pre-sales or post-sales duty. A holistic customer success strategy requires understanding the entire customer lifecycle. Paragon Outsourcing has all software to use on every client demand such Microsoft Office, Adobe Collections, AutoDesk Software, and many more.
Start your journey with Paragon!
We have experience of matching the world’s best talent with opportunities by combining amazing people with cutting edge of technology. To ensure we attract top quality talent, Paragon Outsourcing has regular, open dialogue with candidates and clients. We treat people with respect and understand your individual needs.
It’s these authentic values, and human-centric expertise, which make us the perfect talent partner.
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See if Paragon’s extended teams are right for your business.