JOB RESPONSIBILITIES:
● Advertising campaign set up via the user interface, including
- Creative trafficking
- MMP integration (click link setup, conversion test of installing apps using an iOS and an Android device)
- Launch/end date scheduling
- Creating audience lists with the given CSV file
● In-flight campaign management, including
- Add/remove/pause creatives per client request
- Pause/resume/modify campaigns per client request
● Reporting, including
- Monitoring campaign performances
- Generating custom reports per request
- Adding/changing reporting metrics per request
- Pulling data and adding charts/tables for MBR/QBR slides
● Creatives review, including
- Reviewing system rejected creatives
- Reviewing product catalog images
● Client supporting, including
- Answering MCP products/feature related inquiries through ZenDesk or other
channels
REQUIRED SKILLS:
● Knowledge in mobile advertising
- Understanding of industry terminologies such as impression, click, CPM, CPI, ROAS and etc.
- Understanding of mobile ecosystems like Demand Side Platform(DSP), Mobile Measurement Partner(MMP), Ad Exchanges and etc.
- Experiences of using campaign management tools like Google Ads.
● Good english communications in written and verbal
PREFERRED SKILLS:
● Database query via BigQuery
● Working proficiency level of asian languages such as Chinese, Japanese, Korean, Bahasa Indonesia and Vietnamese.
● Understanding of advanced performance marketing concepts such as Cohort, LTV, Ad
Fraud and etc.
Benefits & Others:
HMO, Shifting Schedules